It was always good enough, but that doesn’t give users a reason to switch. And while Bing was always a competent search engine (and arguably better than most people ever gave it credit for), it never really gained mainstream traction. After its initial $1 billion investment, the company recently announced that it would invest even more and extend its partnership with OpenAI, which in turn led to today’s announcement. Microsoft obviously has a very close relationship with OpenAI. What Microsoft is essentially doing here is taking the OpenAI models and then wrap Prometheus and other Bing technologies around it. Microsoft stressed that it is using a new version of GPT that is able to provide more relevant answers, annotate these and provide up-to-date results, all while providing a safer user experience. You can still use it just like before, but now enhanced with AI. It’s also worth stressing that the old, link-centric version of Bing isn’t going away. Every result will also include a feedback option.

Image Credits: TechCrunch/Frederic LardinoisĪnother important feature here - and one that I think we’ll see in most of these tools - is that Bing cites its sources and links to them in a “learn more” section at the end of its answers.

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